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In
the Information Age, the key to success is strategic planning and
advertising. It is also the age of aggressive marketing. The world
is now accessible to the entrepreneur, and the world is watching his
every move. The average man on the street is much smarter than he
perhaps ever was in the history of mankind. He knows that he now has
the world to choose from and has the freedom to make the choice he
thinks is best for him. The role of advertisements, therefore, goes
beyond introducing the product to the customer. It now includes
making him want to buy it, and making him realize that the product
in question offers the best he can hope to get in the world.
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